Sak, Fatma Selin2020-01-182020-01-182018Sak, F. S. (2018). Pazarlama 4.0 Philip Kotler, Hermawan Kartajaya ve Iwan Setiawan/ Çev. Nadir özata (Optimist Yayınları, İstanbul, 2017, 1. baskı, 224 s.). Akademik İncelemeler Dergisi, 13, 1, 447-456.1306-78852602-3016https://app.trdizin.gov.tr/makale/TWprd01qZ3pNdz09/pazarlama-4-0-philip-kotler-hermawan-kartajaya-ve-iwan-setiawan-cev-nadir-ozata-optimist-yayinlari-istanbul-2017-1-baski-224-s-https://hdl.handle.net/20.500.12452/1445eninfo:eu-repo/semantics/openAccessBook Review131447456