Browsing by Author "Karaboğa, Kazım"

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The effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BIST

Şekeroğlu, Gamze; Karaboğa, Kazım (Ramazan Yaman, 2023)

Thisstudy aims to determine the effects of R&D and marketing expenditures of companies that force marketing and finance to act together on stock return, return on assets, and return on equity. To this end, the quarterly ...
Marka Otantizminin Tekrar Satın Alma Niyeti Üzerindeki Etkisi: Hazır Gıda Sektöründe Bir Uygulama

Çakırkaya, Murat; Karaboğa, Kazım (2019)

Amaç - Araştırmanın amacı marka otantizminin tekrar satın alma niyeti üzerinde bir etkisinin bulunup bulunmadığının tespitidir. Yöntem - Torku müşterilerinin algıladıkları marka otantizminin tekrar satın alma niyeti ...
A Suggested Model for Customer Relationship Management with Customer Experience-Oriented Data Optimization in the Mobile Phone Industry

Karaboğa, Kazım (Chiang Mai University, 2023)

This study develops a marketing information system algorithm for determining whether and to what degree customers of mobile phone businesses prefer their own brands after experiencing problems with their current product, ...