Yazar "Bilim, Yasin" seçeneğine göre listele
Listeleniyor 1 - 6 / 6
Sayfa Başına Sonuç
Sıralama seçenekleri
Öğe Customers' Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase Intentions(Routledge Journals, Taylor & Francis Ltd, 2014) Yuksel, Atila; Bilim, Yasin; Yuksel, FisunPotential visitors are often required to make judgments about destinations on the basis of limited or incomplete information. Since decision-making rules may change when information is missing, it is instrumental to understand how potential visitors respond to incomplete information. The present research explores how marketing communication containing incomplete information (in) directly affects consumers' inferences, attitudes, and purchase intentions. The results have shown that when information is limited, consumers are unlikely to develop strong attitudes that will guide their purchase intentions. However, when exposed to the incomplete information, the involved consumers are likely to infer service quality by complementing the incompleteness with their own input, and hence they are likely to develop favorable intent toward the destination. Implications for destination advertising are discussed.Öğe Effects of green transformational leadership on green performance of employees via the mediating role of corporate social responsibility: Reflection from North Cyprus(Elsevier Sci Ltd, 2022) Tosun, Cevat; Parvez, M. Omar; Bilim, Yasin; Yu, LarryThis study examined the mediator effect of corporate social responsibility (CSR) on the relationship between green transformational leadership (GTL) and green performance (GP) in restaurant management in North Cyprus. A sample of 292 employees in small and medium-sized restaurants was collected in four major cities in North Cyprus. Structural equation modeling was used to test the direct relationship between GTL and GP, and the mediated indirect relationship between GTL and GP. Results showed that CSR had a mediating effect on the relationship between GTL and GP, although there was no direct relationship between them. This study identified the critical linkage of CSR principles in connecting restaurant managers' GTL with organizational GP by employees (e.g., waste management, energy efficiency, local sourcing, reuse, and recycling) in ecologically sensitive island destinations. Theoretical and practical implications and suggestions for future research are discussed.Öğe Halal Tourism: The Case of Turkey(Cabi Publishing-C A B Int, 2017) Bilim, Yasin; Ozer, Ozgur[Abstract Not Availabe]Öğe NO OVER, YES MINIMAL! CAMP AND CARAVAN TOURISM(Univ Federal Juiz Fora, Campus Univ, 2021) Bilim, Yasin; Ozer, OzgurLast developments show that over-population, modern life and physical or mental health problems have steered the people to nature and isolated areas. It will be understood that camp and caravan tourism offers exciting experiences which demonstrate the value of the nature gives the chance to learn living with limited minimal conditions and especially provide secure tourism activities alternatively to current Covid-19 pandemic period negative tourism developments. The study aims to show how camp and caravan tourism can be an alternative for modern people insisting on sustainable and healthy tourism activities with social distance and isolated living instead of huge hedonic, unnecessary, luxury consumption and crowd living spaces. The study has constructed on a theoretical approach based on literature review and to support the theories webbased observational and hermeneutic analysis have been hold. Some potential geographies like Latin America and Europe have been selected to explain the contribution of camp and caravan tourism.Öğe Religious Tourism for Religious Tolerance(Cabi Publishing-C A B Int, 2015) Bilim, Yasin; Duzguner, Sevde[Abstract Not Availabe]Öğe Turistlerin Bilgi İhtiyaç Yönleri ve Reklam Çekiciliklerine Verdikleri Tepkilerin Davranışsal Niyete Etkisi: Rasyonel ve Duygusal Yaklaşımların İncelenmesi(2015) Bilim, Yasin; Yüksel, AtilaTuristlerin risk algısı, duygusal yaklaşımları ve beklentilerindeki değişimler, pazarlama materyallerinin içeriğinin şekillendirilmesini zorlaştırmaktadır. Bu nedenle tüketicilerin bilgi ihtiyaçları doğrultusunda inceledikleri materyallerin içeriklerinin oluşturulması önemli bir pazarlama adımını oluşturur. Çalışma, bu doğrultuda, turistlerin bilgi ihtiyaçlarını, ihtiyaçlarını karşılamak için inceledikleri materyal içeriğinin etkilerini değerlendirmeyi amaçlamaktadır. Araştırma yarı-deneysel desenli tasarımlıdır. Araştırmanın verileri anket tekniği kullanılarak toplanmıştır. Yapısal Eşitlik Modellemesi ile tüketicilerin bilgi ihtiyacı yönü değerlendirilirken, t-testi ile kullanılan rasyonel ve duygusal çekicilikler arasındaki etkileşim farkları ortaya konulmuştur. Elde edilen sonuçlara göre, turistler destinasyon seçim sürecinde duygusal bilgi ihtiyacıyla hareket ederken, karar aşamasında bilgi ihtiyacının duygusal yöneliminin tersine rasyonel çekicilikleri daha fazla kullanmaktadırlar
