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    The effects of acute moderate intensity training on hematological parameters in elite para-badminton athletes
    (Imr Press, 2022) Erdogdu, Murat; Yuksel, Mehmet Fatih; Isik, Bulent; Boyali, Ekrem; Erdagi, Kenan; Sevindi, Tarik
    Background and objective: The knowledge on the effects of para-badminton sport on physiological parameters is relatively limited in the literature. This study aims to examine the effects of moderate intensity badminton training on the hematological parameters of elite para-badminton athletes. Methods: A total of 12 para-badminton athletes, 6 female and 6 male, with international competitive experience in the Turkish Para-Badminton National Team, participated in the study. A 90-minute badminton training was applied to the athletes for their technical and tactical development. A 4 mL blood sample was taken before and after the training. Hematological parameters were analyzed from these blood samples. White blood cells, red blood cells, platelets count, and their particular subgroups such as hemoglobin, hematocrit, granulocytes, and lymphocytes were examined as the hematological parameters in this study. Results: The findings revealed that the female para-badminton athletes exhibited a significant increase in white blood cells, granulocytes percentage, red blood cells, hemoglobin, hematocrit, platelets values after training compared to pre-training. It was determined that there were significant increases in white blood cells, granulocytes, granulocytes percentage, red blood cells, and hematocrit values for male para-badminton athletes after training compared to pre-training, and significant decreases in lymphocytes percentage values. Conclusion: In conclusion, the present study showed that a single 90-minute moderate-intensity badminton training session leads to physiological changes on the blood parameters of elite parabadminton athletes. These changes, which differ by gender, can affect the health and performance of the athlete.
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    The Role of Brand Equity in Building Fan Loyalty: an Application on Football Fans
    (Lahore Medical & Dental Coll, 2021) Ozlu, Metin; Erdogdu, Murat; Cinar, Kevser; Sirin, Erkan Faruk
    Aim: The concepts of branding and sport marketing have begun to gain importance along with the current developments in sport industry. The fans have great importance on teams' branding in the world, especially in our country. As the importance of fans increases on teams' branding, the number of studies carried out on these subject increases, as well Methodology: These research studies are especially carried out within the framework of the Fan-Based Brand Equity model. This study investigates the impact of the brand equity dimensions (brand awareness, brand associations and perceived quality) on fan loyalty in football teams. Structural Equation Modelling (SEM) was used to reveal the relationship between the factors affecting fan loyalty and to evaluate the fit of model. This research was administered to 502 volunteer fans of Atiker Konyaspor Club, one of the leading clubs of Turkey Sport Toto Super League, in the 2018-2019 season of Lefler Kucukandonyadis in Turkey. Results and Conclusion: As a result, it was observed that while two of the brand equity dimensions, brand associations and perceived quality, had positive effects on fan loyalty, the third dimension, brand awareness, had no effect on the model, concerning fan loyalty. Upgrading sports clubs' attributes and giving importance to the brand association had statistically significant influence on fan loyalty.