Understanding the Behavioral Intentions about Holidays in the Shadow of the COVID-19 Pandemic: Application of Protection Motivation Theory

Basit Öğe Kaydı
dc.contributor.authorCinar, Kevser
dc.contributor.authorKavacik, Saadet Zafer
dc.contributor.authorBiskin, Ferdi
dc.contributor.authorCinar, Muhsin
dc.date.accessioned2024-02-23T14:35:09Z
dc.date.available2024-02-23T14:35:09Z
dc.date.issued2022
dc.departmentNEÜen_US
dc.description.abstractThe research aims to investigate the emotional response and protective behaviors of domestic tourists' post-pandemic period and their holiday intentions or holiday avoidance behaviors. For this reason, understanding tourist behavior during and after significant tourism crises is critical for the recovery of the tourism industry. To achieve this aim, first, we examine the effects of perceived vulnerability and perceived severity factors in the threat appraisal of domestic tourists, the effects of the response efficacy, response cost, and self-efficacy factors in the coping appraisal, and the effects of fear and hope factors as the anticipatory emotion responses regarding protection motivation. Second, we measure the effect of protection motivation on the factors of taking a vacation and avoiding a vacation, which constitute behavioral intention. This study applies the health-related protection motivation theory to explore how domestic tourists' behavioral intentions are influenced by Coronavirus disease (COVID-19) in the post-pandemic period. The study includes citizens residing in Turkiye who have had at least one-holiday experience in the last five years. Online questionnaire surveys were administered to 1391 domestic tourists. In the research, in addition to testing the validity and reliability of the scales, simple linear regression analysis was used to test the model based on the hypotheses experimentally. The results show that factors have internal consistency reliability, convergent validity, and discriminant validity. Response cost and hope variables are ineffective in predicting the protection motivation, and all other effect sizes (f(2)) are positive. All hypotheses have been supported. However, the response cost (beta = -0.029, p > 0.05) has no effect on protection motivation, thus only one is rejected. As a result, domestic tourists would like to maintain the assurance of their health and safety during a holiday. An integrated model with protection motivation theory and different theories as theory of planned behavior should be implemented. As a result, this will provide a more comprehensive understanding of the complexity involved in the sustainable behavioral intentions in the post-COVID era.en_US
dc.identifier.doi10.3390/healthcare10091623
dc.identifier.issn2227-9032
dc.identifier.issue9en_US
dc.identifier.pmid36141234en_US
dc.identifier.scopus2-s2.0-85138500114en_US
dc.identifier.urihttps://doi.org/10.3390/healthcare10091623
dc.identifier.urihttps://hdl.handle.net/20.500.12452/15910
dc.identifier.volume10en_US
dc.identifier.wosWOS:000856421400001en_US
dc.identifier.wosqualityQ2en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.indekslendigikaynakPubMeden_US
dc.language.isoenen_US
dc.publisherMdpien_US
dc.relation.ispartofHealthcareen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectProtection Motivation Theoryen_US
dc.subjectFearen_US
dc.subjectHopeen_US
dc.subjectEmotional Responseen_US
dc.subjectBehavioral Intentionsen_US
dc.subjectHoliday Intentionen_US
dc.subjectHoliday Avoidanceen_US
dc.subjectDomestic Touristsen_US
dc.subjectCovid-19en_US
dc.titleUnderstanding the Behavioral Intentions about Holidays in the Shadow of the COVID-19 Pandemic: Application of Protection Motivation Theoryen_US
dc.typeArticleen_US

Dosyalar

Koleksiyon

WoS İndeksli Yayınlar Koleksiyonu
PubMed İndeksli Yayın Koleksiyonu
Scopus İndeksli Yayınlar Koleksiyonu