Customers' Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase Intentions

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dc.contributor.authorYuksel, Atila
dc.contributor.authorBilim, Yasin
dc.contributor.authorYuksel, Fisun
dc.date.accessioned2024-02-23T14:20:37Z
dc.date.available2024-02-23T14:20:37Z
dc.date.issued2014
dc.departmentNEÜen_US
dc.description.abstractPotential visitors are often required to make judgments about destinations on the basis of limited or incomplete information. Since decision-making rules may change when information is missing, it is instrumental to understand how potential visitors respond to incomplete information. The present research explores how marketing communication containing incomplete information (in) directly affects consumers' inferences, attitudes, and purchase intentions. The results have shown that when information is limited, consumers are unlikely to develop strong attitudes that will guide their purchase intentions. However, when exposed to the incomplete information, the involved consumers are likely to infer service quality by complementing the incompleteness with their own input, and hence they are likely to develop favorable intent toward the destination. Implications for destination advertising are discussed.en_US
dc.identifier.doi10.1080/1528008X.2014.921771
dc.identifier.endpage293en_US
dc.identifier.issn1528-008X
dc.identifier.issn1528-0098
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-84905100003en_US
dc.identifier.scopusqualityQ2en_US
dc.identifier.startpage269en_US
dc.identifier.urihttps://doi.org/10.1080/1528008X.2014.921771
dc.identifier.urihttps://hdl.handle.net/20.500.12452/13236
dc.identifier.volume15en_US
dc.identifier.wosWOS:000212548700003en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRoutledge Journals, Taylor & Francis Ltden_US
dc.relation.ispartofJournal Of Quality Assurance In Hospitality & Tourismen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAttitudes Toward Destinationen_US
dc.subjectBehavioral Intenten_US
dc.subjectConsumer Inferencesen_US
dc.subjectDestination Advertisingen_US
dc.subjectMissing Informationen_US
dc.titleCustomers' Assessment of Destination Advertisements with Incomplete Information Interactions among Inferences, Attitudes, and Purchase Intentionsen_US
dc.typeArticleen_US

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