Financial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)

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dc.contributor.authorAkmese, Halil
dc.contributor.authorAras, Sercan
dc.contributor.authorAkmese, Kadriye
dc.date.accessioned2024-02-23T14:16:31Z
dc.date.available2024-02-23T14:16:31Z
dc.date.issued2016
dc.departmentNEÜen_US
dc.description3rd Global Conference on Business, Economics, Management and Tourism (BEMTUR) -- NOV 26-28, 2015 -- Rome, ITALYen_US
dc.description.abstractSocial media is one of the fastest and the most effective ways of information sharing. Thousands or even millions of people can be reached through social media. It might be stated that increased use of social media led many companies to be more interested in social media with varying reasons ranging from communication to advanced networking or providing information. Therefore, businesses have started to give importance not only websites but also social media interactions. In today's business context several companies are promoting their goods on social media similar to the service companies including tourism industry. Social media is used as an information providing platform providing financial and non-financial information for the evaluation of investors and other stakeholders interested in investment activities. Major aim of this study is to analyze and evaluate the relationship between financial performance (market value, net sales, net profits, price/earnings ratio etc.) and efficient use of social media. Mann-Whitney U test of SPSS software is used in order to evaluate the data collected within the scope of this research. (C) 2016 The Authors. Published by Elsevier B.V.en_US
dc.identifier.doi10.1016/S2212-5671(16)30281-7
dc.identifier.endpage710en_US
dc.identifier.issn2212-5671
dc.identifier.startpage705en_US
dc.identifier.urihttps://doi.org/10.1016/S2212-5671(16)30281-7
dc.identifier.urihttps://hdl.handle.net/20.500.12452/12698
dc.identifier.volume39en_US
dc.identifier.wosWOS:000387543400095en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.language.isoenen_US
dc.publisherElsevier Science Bven_US
dc.relation.ispartof3rd Global Conference On Business, Economics, Management And Tourismen_US
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectSocial Mediaen_US
dc.subjectFinancial Performanceen_US
dc.subjectTourism And Social Mediaen_US
dc.subjectIstanbul Stock Exchangeen_US
dc.titleFinancial Performance and Social Media: A Research on Tourism Enterprises Quoted in Istanbul Stock Exchange (BIST)en_US
dc.typeConference Objecten_US

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