Determination of Consumer's Willingness to Pay for Halal Food

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dc.contributor.authorMadenci, Ayse Busra
dc.contributor.authorBayramoglu, Zeki
dc.contributor.authorTurker, Selman
dc.contributor.authorAgizan, Kemalettin
dc.contributor.authorEyiz, Vildan
dc.date.accessioned2024-02-23T14:34:53Z
dc.date.available2024-02-23T14:34:53Z
dc.date.issued2020
dc.departmentNEÜen_US
dc.description.abstractHalal food has been studied in recent years in terms of both food safety and food security. Especially halal food products health, hygiene, quality, eco-friendly and so on. Considering the criteria, it is seen as an opportunity for entrepreneurs in the food sector. The rise in the demand for halal food products in the world evaluation of these opportunities is important in terms of Turkey. Indeed, Turkey is an important country as the potential for halal food products, consumers should investigation of attitudes and behavior towards halal food. Within the scope of the study, it was aimed to determine the willingness of consumers to pay for halal foods and for this purpose, 383 consumers were surveyed with a simple random sampling method in central districts of Konya. In the study, Willingness to Pay (WTP) method, which is one of the conditional evaluation methods, was used to determine the willingness of consumers to pay for halal foods. In this context, firstly, probit analysis was performed to determine the variables that best explain the willingness of consumers to pay. According to the probit analysis, it was found that willingness to pay for halal food products positively affected the gender, consumer age, marital status, consumer income, consumer occupation and education of the consumer. In addition, the marginal effects of variables used in the willingness to pay model for halal food for different payment options were calculated. According to the analysis, it was determined that the willingness to pay for marginal increases in the variables of the gender of the consumer, household width, consumer age, marital status, consumer monthly income, occupational status and consumer education. The level at which consumers are willing to pay for halal foods is WTP 10, a category where consumers can pay 100% or 2 times higher than normal price.en_US
dc.identifier.doi10.33462/jotaf.681421
dc.identifier.endpage356en_US
dc.identifier.issn1302-7050
dc.identifier.issn2146-5894
dc.identifier.issue3en_US
dc.identifier.scopus2-s2.0-85093118680en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage346en_US
dc.identifier.urihttps://doi.org/10.33462/jotaf.681421
dc.identifier.urihttps://hdl.handle.net/20.500.12452/15786
dc.identifier.volume17en_US
dc.identifier.wosWOS:000569114000007en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherUniv Namik Kemalen_US
dc.relation.ispartofJournal Of Tekirdag Agriculture Faculty-Tekirdag Ziraat Fakultesi Dergisien_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectConsumeren_US
dc.subjectFood Sectoren_US
dc.subjectHalal Fooden_US
dc.subjectMarginal Effectsen_US
dc.subjectWillingness To Payen_US
dc.titleDetermination of Consumer's Willingness to Pay for Halal Fooden_US
dc.typeArticleen_US

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