Evaluation of Augmented Reality and Consumer Perceptions in Traditional DiShes

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dc.contributor.authorSolmaz, Ridvan
dc.contributor.authorPekersen, Yeliz
dc.date.accessioned2024-02-23T14:20:38Z
dc.date.available2024-02-23T14:20:38Z
dc.date.issued2022
dc.departmentNEÜen_US
dc.description.abstractThe concept of augmented reality (AR) has made significant advances in the last two decades. This technology that is used in every field can also be used in preserving and archiving traditional dishes in a digital environment. Therefore, the purpose of this research is to develop an AR supported mobile application and to try to reveal how the application is perceived by making the consumers who eat at traditional restaurants experience the application. In the first phase, a mobile application was developed for this purpose. In the second phase, the qualitative research method was used and the mobile application was tested on 30 customers who eat in traditional restaurants and their reviews about the mobile application are considered. At the end of the study, most of the participants expressed that they liked the application and find it interesting and surprising to see 3d images inside the application.en_US
dc.identifier.doi10.1080/15428052.2022.2060889
dc.identifier.issn1542-8052
dc.identifier.issn1542-8044
dc.identifier.scopus2-s2.0-85129197671en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.urihttps://doi.org/10.1080/15428052.2022.2060889
dc.identifier.urihttps://hdl.handle.net/20.500.12452/13244
dc.identifier.wosWOS:000778456000001en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherTaylor & Francis Incen_US
dc.relation.ispartofJournal Of Culinary Science & Technologyen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAugmented Realityen_US
dc.subjectUser Experienceen_US
dc.subjectTechnology Adoptionen_US
dc.subjectTraditional Dishesen_US
dc.subjectMobile Applicationen_US
dc.titleEvaluation of Augmented Reality and Consumer Perceptions in Traditional DiShesen_US
dc.typeArticleen_US

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