A Suggested Model for Customer Relationship Management with Customer Experience-Oriented Data Optimization in the Mobile Phone Industry

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dc.authorid0000-0002-4365-1714en_US
dc.contributor.authorKaraboğa, Kazım
dc.date.accessioned2023-02-02T11:26:42Z
dc.date.available2023-02-02T11:26:42Z
dc.date.issued2023en_US
dc.departmentNEÜ, Uygulamalı Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.descriptionWOS:000910264800002en_US
dc.description.abstractThis study develops a marketing information system algorithm for determining whether and to what degree customers of mobile phone businesses prefer their own brands after experiencing problems with their current product, or in customer service or repair services during or at the end of an average use period for their product. With a process map and system algorithm, a data analytics model required for creating a satisfied and loyal customer group is described based on analysis results obtained by tracking/analyzing customer experiences in different processes. The article's findings can help to optimize product, sales, and service development activities focused on business profitability by highlighting data-driven customer experience tracking systems for business.en_US
dc.identifier.citationKaraboga, K. (2023). A suggested model for customer relationship management with customer experience-oriented data optimization in the mobile phone industry. Asr Chiang Mai University Journal of Social Sciences and Humanities, 10, 1, 1-16.en_US
dc.identifier.doi10.12982/CMUJASR.2023.001en_US
dc.identifier.endpage16en_US
dc.identifier.issn2408-1469en_US
dc.identifier.issue1en_US
dc.identifier.startpage1en_US
dc.identifier.urihttp://dx.doi.org/10.12982/CMUJASR.2023.001
dc.identifier.urihttps://hdl.handle.net/20.500.12452/9153
dc.identifier.volume10en_US
dc.identifier.wosWOS:000910264800002en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherChiang Mai Universityen_US
dc.relation.ispartofAsr Chiang Mai University Journal of Social Sciences and Humanitiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectCustomer Experienceen_US
dc.subjectCRMen_US
dc.subjectCurrent Customeren_US
dc.subjectSystem Algorithmen_US
dc.subjectConceptual Modelingen_US
dc.titleA Suggested Model for Customer Relationship Management with Customer Experience-Oriented Data Optimization in the Mobile Phone Industryen_US
dc.typeArticleen_US

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