The effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BIST

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dc.authoridGamze Şekeroğlu: 0000-0003-2280-6470en_US
dc.authoridKazım Karaboğa: 0000-0002-4365-1714en_US
dc.contributor.authorŞekeroğlu, Gamze
dc.contributor.authorKaraboğa, Kazım
dc.date.accessioned2023-05-24T11:42:50Z
dc.date.available2023-05-24T11:42:50Z
dc.date.issued2023en_US
dc.departmentNEÜ, Uygulamalı Bilimler Fakültesi, Yönetim Bilişim Sistemleri Bölümüen_US
dc.departmentNEÜ, Uygulamalı Bilimler Fakültesi, Uluslararası Ticaret ve Finansman Bölümüen_US
dc.descriptionMakaleen_US
dc.descriptionWOS:000924324100004en_US
dc.description.abstractThisstudy aims to determine the effects of R&D and marketing expenditures of companies that force marketing and finance to act together on stock return, return on assets, and return on equity. To this end, the quarterly frequency data of nine companies that were continuously traded in the BIST Technology Index between March 2009 and December 2020 were examined with panel-data analysis. In line with the purpose of the research, analyzes were carried out in three different models. First of all, we determined which tests should be performed on the models based on the cross-sectional dependence, homogeneity/heterogeneity, and panel unit root test results obtained for the established models. The results of panel least squares test carried out to determine the effectof R&D and marketing expenditures on stock return showed that the effect of R&D expenditures on stock return was not statistically significant while marketing expenditures had a positive and significant effect on stock return. Analyzes should be continuedwith cointegration tests according to the characteristics of the two models established to determine the effect of R&D and marketing expenditures on return on assets and return on equity. The results implied a positive and significant relationship betweenR&D expenditures and return on both assets and equity. While no statistically significant relationship was found between marketing expenditures and return on assets, there was a positive and significant relationship between marketing expenditures and return on equity.en_US
dc.identifier.citationŞekeroğlu, G., Karaboğa, K. (2023). The effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BIST. International Journal of Optimization and Control: Theories & Applications (IJOCTA), 13, 1, 35-45.en_US
dc.identifier.doi10.11121/ijocta.2023.1238en_US
dc.identifier.endpage45en_US
dc.identifier.issn2146-0957en_US
dc.identifier.issn2146-5703en_US
dc.identifier.issue1en_US
dc.identifier.scopusqualityQ3en_US
dc.identifier.startpage35en_US
dc.identifier.urihttp://dx.doi.org/10.11121/ijocta.2023.1238
dc.identifier.urihttps://hdl.handle.net/20.500.12452/9671
dc.identifier.volume13en_US
dc.identifier.wosWOS:000924324100004en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherRamazan Yamanen_US
dc.relation.ispartofInternational Journal of Optimization and Control: Theories & Applications (IJOCTA)en_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/embargoedAccessen_US
dc.subjectR&D Expendituresen_US
dc.subjectMarketing Expendituresen_US
dc.subjectProfitabilityen_US
dc.subjectStock Returnen_US
dc.subjectPanel-data Analysisen_US
dc.titleThe effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BISTen_US
dc.typeArticleen_US

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