Effects of social media on restaurant visit intention and willingness to pay more: generation Z
Küçük Resim Yok
Tarih
2023
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Univ Alexandru Ioan Cuza, Centrul Studii Europene
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
The aim of this study was to investigate the effects of social media reviews on restaurant visit intention and willingness to pay more. Research data were obtained from Turkey between January-March 2023 by using a questionnaire. The data obtained from 404 questionnaires were analysed by using PLS-SEM. The findings revealed the positive effect of the attitude toward social media reviews on restaurant visit intention and on the willingness to pay more. In addition, it has been observed that there is a positive relationship between perceived usefulness, perceived ease of use, trust, information quality, and attitude.
Açıklama
Anahtar Kelimeler
Tourism, Social Media, Restaurant Visit Intention, Willingness To Pay More
Kaynak
Eastern Journal Of European Studies
WoS Q Değeri
Scopus Q Değeri
Q1
Cilt
14
