Effects of social media on restaurant visit intention and willingness to pay more: generation Z

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dc.contributor.authorAras, Sercan
dc.date.accessioned2024-02-23T14:40:50Z
dc.date.available2024-02-23T14:40:50Z
dc.date.issued2023
dc.departmentNEÜen_US
dc.description.abstractThe aim of this study was to investigate the effects of social media reviews on restaurant visit intention and willingness to pay more. Research data were obtained from Turkey between January-March 2023 by using a questionnaire. The data obtained from 404 questionnaires were analysed by using PLS-SEM. The findings revealed the positive effect of the attitude toward social media reviews on restaurant visit intention and on the willingness to pay more. In addition, it has been observed that there is a positive relationship between perceived usefulness, perceived ease of use, trust, information quality, and attitude.en_US
dc.identifier.doi10.47743/ejes-2023-SI05
dc.identifier.endpage95en_US
dc.identifier.issn2068-651X
dc.identifier.issn2068-6633
dc.identifier.scopus2-s2.0-85179060863en_US
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage79en_US
dc.identifier.urihttps://doi.org/10.47743/ejes-2023-SI05
dc.identifier.urihttps://hdl.handle.net/20.500.12452/16608
dc.identifier.volume14en_US
dc.identifier.wosWOS:001111317200002en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.language.isoenen_US
dc.publisherUniv Alexandru Ioan Cuza, Centrul Studii Europeneen_US
dc.relation.ispartofEastern Journal Of European Studiesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectTourismen_US
dc.subjectSocial Mediaen_US
dc.subjectRestaurant Visit Intentionen_US
dc.subjectWillingness To Pay Moreen_US
dc.titleEffects of social media on restaurant visit intention and willingness to pay more: generation Zen_US
dc.typeArticleen_US

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