Browsing by Department "NEÜ, Uygulamalı Bilimler Fakültesi, Yönetim Bilişim Sistemleri"
Now showing items 1-3 of 3
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The effect of marketing and R&D expenditures on firm profitability and stock return: Evidence from BIST
(Ramazan Yaman, 2023)Thisstudy aims to determine the effects of R&D and marketing expenditures of companies that force marketing and finance to act together on stock return, return on assets, and return on equity. To this end, the quarterly ... -
A Suggested Model for Customer Relationship Management with Customer Experience-Oriented Data Optimization in the Mobile Phone Industry
(Chiang Mai University, 2023)This study develops a marketing information system algorithm for determining whether and to what degree customers of mobile phone businesses prefer their own brands after experiencing problems with their current product, ... -
Veriye Dayalı Kamu Politikası ve Yerel Düzeydeki Yansımaları;: Kuram, Kavram & Ülke Örnekleri
(NEÜ Yayınları, 2022)Uzun ve zorlu bir çalışma süreci neticesinde hazırlanan bu kitabın, bir yandan akademik literatüre katkı sağlayacağı umulurken diğer yandan, yerel yönetim birimlerinin çalışan ve yöneticilerine yol gösterici olabilecek bir ...
